H2O Plus Appoints LB Works

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CHICAGO LB Works will create a national print and out-of-home campaign for beauty retailer H2O Plus.

In a statement, Cindy Melk, founder and CEO of the Chicago-based company, said she was impressed by the Leo Burnett subsidiary’s work for Altoids and EarthLink. “[That work] demonstrates their ability to build brands across a range of product categories,” she said.

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