H2O Plus Appoints LB Works

CHICAGO LB Works will create a national print and out-of-home campaign for beauty retailer H2O Plus.

In a statement, Cindy Melk, founder and CEO of the Chicago-based company, said she was impressed by the Leo Burnett subsidiary’s work for Altoids and EarthLink. “[That work] demonstrates their ability to build brands across a range of product categories,” she said. “We’re confident they’ll do same for H20 Plus.”

LB Works, established last year out of the former Leo Burnett Technology Group, initially handled high-tech clients, but has expanded its mission over the past year to include emerging brands.