Guilty as Self-Charged

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Among the things people feel guilty about, their shabby job of saving money holds a special status. It’s the one about which all the experts agree they really should feel guilty. This helps explain why large majorities of people in diverse population cohorts confess they’re not saving as much as they should.

In a survey by the Pew Research Center’s Social and Demographic Trends Project, 21 percent of all respondents said they’re saving enough. The figure rose just modestly, to 28 percent, among people in the $100,000-plus income bracket, though that put them ahead of the $50,000-99,999s (20 percent), the $30,000-49,999s (17 percent) and the under-$30,000s (16 percent).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in