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wanted to do something I haven’t seen done in this space.
Review all 157 spots I was sent.
Couldn’t.
Conflicts.
Agency. Clients. Clients’ competitors. People I know.
Plus, the important one:
Who cares what I think?
Is anyone reading this hoping for a remedial course in TV advertising creation and production?
No.
So.
There were three spots I loved.
Criticism sours, praise serves.
Let me praise.
First, the United Airlines “Dragon” spot.
It’s hard enough to do good work. How the heck does an agency do good work for a client barely out of bankruptcy?
(But let’s not account for degree of difficulty, the audience doesn’t.)
Business travel, as most of you reading this will sing along with me, sucks.
The seats suck.
Airports suck.
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