GSD&M swaps Texas Coke biz for Royal Crown Cola account

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GSD&M traded in its “Coca-Cola, Texas” assignment for the $8-10-million, Miami-based Royal Crown Cola account last week, raising curiosities about why an agency would voluntarily split with one of the world’s most powerful marketers.
The Austin, Texas-based agency, a late entrant into the Royal Crown review, won the pitch over finalists Backer Spielvogel Bates and Cliff Freeman & Partners, both of New York.

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