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DALLAS Omnicom Group’s GSD&M has signed a partnership agreement to use PointRoll’s rich media tools for online advertising, the companies said.
Based in Fort Washington, Pa., PointRoll develops software products that provide special effects in online advertising. Its products include Tomboy Universal 100K-plus, FatBoy expanding ads, TowelBoy snap-back units and BadBoy floating ads. PointRoll works with more than 400 advertisers and online publishers such as Yahoo!, MSN and AOL.
Jerry Courtney, media director at GSD&M Interactive Media, said the deal would give the agency more options and efficiency in designing ads for clients.
“PointRoll’s
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