GSD&M Inks Rich Media Pact With PointRoll

DALLAS Omnicom Group’s GSD&M has signed a partnership agreement to use PointRoll’s rich media tools for online advertising, the companies said.

Based in Fort Washington, Pa., PointRoll develops software products that provide special effects in online advertising. Its products include Tomboy Universal 100K-plus, FatBoy expanding ads, TowelBoy snap-back units and BadBoy floating ads. PointRoll works with more than 400 advertisers and online publishers such as Yahoo!, MSN and AOL.

Jerry Courtney, media director at GSD&M Interactive Media, said the deal would give the agency more options and efficiency in designing ads for clients.

“PointRoll’s widely accepted ad formats, their high level of service, leadership and energy was very important to us and, ultimately, to our clients in delivering increased ad performance,” Courtney said.

JupiterResearch forecasts rich media ad spending will grow from $500 million in 2003 to $3.2 billion in 2009, a PointRoll spokesman said. Rich media’s share of total online ad spending during that period will increase from 8 percent to 20 percent, according to the research.

With billings of more than $1.3 billion, Austin, Texas-based GSD&M represents clients such as Chili’s, Wal-Mart, Southwest Airlines, the U.S. Olympic Committee, DreamWorks, Dial and Krispy Kreme.