GSD&M Breaks USAF Recruiting Spots

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DALLAS In two U.S. Air Force recruitment commercials breaking this week, Omnicom’s GSD&M took a low-key approach to attracting young men and women to jobs that don’t involve piloting a jet or bombing enemy forces.

The two TV spots, “Food” and “Cops,” have a before-and-after structure, showing teenage boys in civilian situations that translate to jobs in the Air Force.

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