Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
You know a technology has become a fixture of American life when it turns into a verb. The name “Google” is one such example—as in, “I’ll Google it.” Similarly, the phrase “instant message” has now transcended its humble beginnings as adjective-plus-noun and entered the vernacular as a kind of compound verb. Nor is instant messaging (commonly known as IM) the exclusive province of giggling teens. A study by the Pew Internet & American Life Project finds that nearly 54 million adults use IM.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in