Growing Shop Rewards Duo



By David Gianatasio





BOSTON–Allen & Gerritsen has promoted its top creative team–Mick O’Brien and Doug Chapman–in an effort to distribute management duties. This follows a two-year growth spurt that has taken the shop from virtual anonymity to the ranks of the region’s mid-sized agencies.





Both O’Brien and Chapman have been promoted from associate creative director to co-creative director. O’Brien also holds the title of vice president. They continue to report to president Paul Allen and oversee the dozen or so creative staffers at the 45-person Watertown, Mass., agency.





Although they will attend partner meetings and be involved in decisions that affect the agency’s direction, O’Brien and Chapman have not been given equity in the shop, said executive vice president Peter Gerritsen.





Allen attributed the promotions to ‘the tremendous strategic and creative contributions Mick and Doug have made.’





Asked if the new positions give the duo added incentive to turn down offers from rival agencies, Gerritsen said, ‘That wasn’t necessarily a motive, but it’s not a bad thing to get out of it.’ The promotions give Gerritsen, who is also director of creative services, more time to devote to the shop’s design, corporate image and Web development projects, he said.





Copywriter O’Brien and art director Chapman joined Allen & Gerritsen nearly four years ago. At the time, the agency employed eight full-time staffers and worked on mostly local high-tech and industrial accounts.





The creative team has won numerous awards in recent years.





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