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NEW YORK Paris-based yogurt maker Groupe Danone has launched a review of its global media business, according to sources.
The client spends an estimated $500 million on measured media annually.
The U.S. business is handled by Havas Group’s MPG and sources said the incumbent is participating in the review. Danone spent approximately $140 million on ads in the U.S. last year, per TNS.
Danone is said to be reviewing media accounts on a market-by-market basis, in a fashion similar to the process it conducted in 2005-06, the last time it reassessed its media assignments.
MPG
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