GroundRush Promotes BET’s TV Sweepstakes

ATLANTA GroundRush Media next week launches its spot for BET’s “I Want to Work in Television” sweepstakes, the agency said.

Atlanta-based GroundRush’s 30-second TV commercial touts the national cable network’s promotional contest, co-sponsored by Black Entertainment Television and Monster.com, both of New York.

The spot features BET host Tiffany explaining the contest’s rules. Mike Johnson, co-founder and chief executive officer of GroundRush, provides a voiceover. Potential contestants are urged to visit the BET.com Web site and complete a questionnaire provided by Monster. The contest starts with the launch of the ad on Oct. 15, sources said.

“GroundRush is always excited about the work for BET,” said Johnson. “We are pleased with the spot and think that BET’s audience will support the promotion.”

The shop’s other projects for the client include a “Design Remix” promotional ad that launched last month.

The new spot will air nationally on BET in markets such as Atlanta, Los Angeles and New York, sources said.

Campaign spending was not disclosed.