Ground Zero Gets $10 Mil. Toyota Project

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LOS ANGELES Toyota Motor Sales USA has tapped Ground Zero to handle an estimated $10 million youth-targeted viral marketing campaign, the client confirmed.

The independent Marina del Rey, Calif., shop overcame Publicis Groupe’s Saatchi & Saatchi in Torrance, Calif., which is Toyota’s lead agency, and Publicis & Hal Riney in San Francisco.

“We

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