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La Comunidad’s new campaign for MTV Latin America is a madcap romp through the mind of an adolescent boy.
Twelve television commercials, each a vignette built around sex shop visits, body piercing, breaking wind, sock-sniffing, zit-popping and the like, promote the network’s top-rated Latin American show—Los 10 Mas Pedidos (The 10 Most Requested Videos).
The spots also encourage viewers to vote for their favorite videos, a process so wildly skewed and unpredictable that it served as the basis for the campaign’s tagline: “We don’t judge what people like.
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