Grey's Thrills of Victory: Conceives 'Winning Moments' for California Lottery

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LOS ANGELES-Capturing the immediate feeling of winning is the idea behind Grey Advertising’s first creative effort for the California Lottery.
The six 15- and 30-second television commercials, set to break Sept. 15 in California spot TV markets, are a part of the estimated $15-20 million campaign entitled “Winning Moments.”
The campaign retains the “Who’s next?” tagline, which was created by the California Lottery’s previous agency of record, J.

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