Grey’s P&G Chief Retires

NEW YORK Neil Kreisberg, a 40-year veteran of Grey who was the agency’s point person on its Procter & Gamble business, has retired, effective immediately, the agency said.

His P&G duties have been absorbed by Tamara Ingram, CEO of Grey in the U.K., who is based in London and who joined the agency in May 2005 from WPP’s Kantor Group.

Grey, also owned by WPP, handles approximately $1 billion in global P&G business with brands such as Clairol, Cover Girl, Downy, Pantene, Pringles and Max Factor.

In a staff memo, Grey global CEO Jim Heekin said, “A key reason for Neil’s success is his passion for team building. He attracted, nurtured, trained and inspired dozens of Grey’s best and brightest over two decades.”

Kreisberg, 62, began his Grey career in 1966 in the research department and rose through the account management ranks to become group evp, executive managing director.

Kreisberg was one of the key executives at P&G roster shops that helped the Cincinnati-based client restructure its agency compensation model in the late 1990s to tie brand performance to fees.

Besides P&G, Kreisberg earlier in his Grey tenure worked on accounts such as Ciba-Geigy and Gerber.

Ingram, 46, had previously held top-level positions at McCann Erickson and Saatchi & Saatchi, both London. She joined Kantor in 2003.

“As global president of team P&G, Tam has been a champion of best-in-class creativity and innovative brand communications across all marketing channels,” Heekin said of her in his memo.

“Under her leadership, 40 WPP companies across the globe have partnered with P&G to embrace new communications platforms with a more personal, targeted interactive approach to bonding buyers to brands,” he said.