Grey's G2 Revs Up for Mitsubishi

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HUNTINGTON BEACH, CALIF. – G2, Grey Advertising’s new spin-off here, won a review for the consolidation of Mitsubishi Motor Sales of America’s estimated $2-3-million collateral account, beating The Designery in Long Beach, Calif., and two other, unidentified shops. G2 was formed (ADWEEK, Nov. 1) as a creative-driven shop with the initial charge of serving the $90-100-million Mitsubishi account exclusively.

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