Grey Wins Gillette Creative Account

Succeeds BBDO, Proximity on the business

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Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed.

The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The assignment is global. Worldwide media spending on the brand was not available, but in the U.S.—Gillette's No. 1 market—it hovers around $125 million a year.

 

The account includes both traditional and digital advertising, which BBDO and sister shop Proximity, respectively, have handled for years.

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