Grey Readies First Egg Beaters TV Effort

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NEW YORK Capitalizing on the health and wellness trend, egg substitute Egg Beaters will launch the first TV ads in the brand’s history.

Fifteen and 30-second versions of a new TV spot, via WPP Group’s Grey in New York, break next week and will run for 10 months on network and cable programming.

The ad features a vignette showing a couple clad in various forms of dress having Egg Beaters for breakfast, lunch or dinner, the idea being that it is okay to eat Egg Beaters three times a day.

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