Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Capitalizing on the health and wellness trend, egg substitute Egg Beaters will launch the first TV ads in the brand’s history.
Fifteen and 30-second versions of a new TV spot, via WPP Group’s Grey in New York, break next week and will run for 10 months on network and cable programming.
The ad features a vignette showing a couple clad in various forms of dress having Egg Beaters for breakfast, lunch or dinner, the idea being that it is okay to eat Egg Beaters three times a day.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in