Grey Lathers Up With Remington





BRIDGEPORT, CONN. – Remington Products here has named Grey Advertising/N.Y. to handle its estimated $15-million ad account. Grey won the business after a three-month review. The finalists were Ally & Gargano and Towne, Silverstein, Rotter, both N.Y., and The Atlas Group/S.F. Remington chairman/ceo Victor Kiam, well known for appearing in Remington’s in-house ads, said in a statement that he will star in work from Grey that will probably break in the fourth quarter of the year.
Copyright Adweek L.P. (1993)