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WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on behalf of clients seeking that advantage. Lampertius is the new CEO of the agency’s global shopper marketing practice, joining the agency from Momentum Worldwide where he was svp, shopper marketing.
Lampertius’ position is new at Grey and his initial focus will be on Procter & Gamble, which is the agency’s largest client.
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