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NEW YORK Bridgestone Firestone North American Tire will run a monthlong promotional blitz starting in mid-September to promote its Dueler tires.
The effort, via Grey Worldwide, New York, features an offer of up to a $100 mail-in rebate with the purchase of up to four Dueler tires or certain comparable Firestones. The Nashville, Tenn.-based company will promote with full-page, full-color ads in USA Today on Sept. 16, plus radio and three new retail TV spots.
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