Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DUSSELDORF – Grey Advertising and its subsidiary, Gramm, have to defend part of their $20-million Melitta business. The pitch, initiated by the client, includes Melitta coffee and coffee filter paper bags, as well as coffee machines. At the end of last year Melitta shifted all of its household products into the German Grey network.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in