Grey in Germany Defends Melitta Business

DUSSELDORF – Grey Advertising and its subsidiary, Gramm, have to defend part of their $20-million Melitta business. The pitch, initiated by the client, includes Melitta coffee and coffee filter paper bags, as well as coffee machines. At the end of last year Melitta shifted all of its household products into the German Grey network.
Copyright Adweek L.P. (1993)