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NEW YORK Jim Heekin has finalized a deal to join WPP Group’s Grey Worldwide as chairman and CEO, effective Sept. 6, the agency confirmed.
Heekin, 56, will succeed Ed Meyer, 78, who has held that title since 1970. Meyer remains CEO of parent Grey Global Group, with operating companies such as Grey Direct, G2, GCI, Grey Interactive and Alliance reporting to him. Meyer’s contract with WPP runs through 2006. Heekin reports to Meyer.
“I’ve wanted to hire Jim for a couple of years and came very close two years back,” said Meyer.
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