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Eight months after winning the $45 million Ask Jeeves account, Grey is dusting off the famous butler character for a new print campaign.
It’s the first work for Jeeves from the San Francisco agency since it grabbed the account from Euro RSCG/DSW Partners, Salt Lake City, in a review earlier this year. Copy in the ads suggests the Internet search engine can provide answers for people from all walks of life—including nuns, single women and dog lovers.
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