Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
NEW YORK Digitally altered footage of everyone from Fred Astaire to Steve McQueen has been exhumed for TV commercials. Now the controversial environmental group Greenpeace is taking it a step further by featuring John F. Kennedy in its new digital ad campaign.
As part of its “Energy [R]evolution” push, one of the 35th presidents’ most famous speeches is altered to deliver a message about the dangers of global warming. It says:”When man first walked upon the moon it defined a generation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in