Greenfield Makes Its Mark

NEW YORK – A small, young company is getting a foothold among fat-free snacks with a stable of new products and an innovative distribution strategy. Greenfield Healthy Foods in January will introduce nationally three low-fat and fat-free brownies, and by spring will bow as many as 14 varieties of fat-free cookies. With distribution in 22,000 supermarkets and convenience stores, Greenfield also sells its snacks through United, Continental and Northwest airlines, and has just signed with 1,300 Walgreen’s drugstores.
Copyright Adweek L.P. (1993)