Greene Returns to Deutsch in New Role

Cheryl Greene has been hired in a new role as partner, director of business Initiatives at IPG’s Deutsch in New York. She joins from MDC’s Kirshenbaum Bond Senecal &  Partners, where she was managing partner, director of integrated brand strategies. Greene, who had worked with Deutsch from 1992-2008, was part of the executive leadership team that helped transform the shop from boutique status to an integrated marketing provider. Her last role at the agency was brand strategy advisor. In her new role, Greene will lead all strategic business development and new go-to-market efforts, reporting to Deutsch CEO Val DiFebo.