Greenberg Positions Honey Dew as Local Treat

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Greenberg Seronick O’Leary & Partners bids consumers to “Enjoy the local flavor” in its first campaign for the Honey Dew Donuts chain.

Connection to the community is the theme of the $2 million print, radio and outdoor effort, which aims to differentiate Braintree, Mass.-based Honey Dew from competitors such as Dunkin’ Donuts and other national chains doing business in the area.

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