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Greenberg Seronick O’Leary & Partners has launched separate campaigns for Ben Hogan golf clubs and Strata balls, brands owned by Spalding Sports Worldwide.
The campaign for Strata is tagged, “Switch … lower your scores.”
In one spot, pro-golfer Hal Sutton praises the Strata ball, saying, “2000 was a great year for me … 12 top-ten finishes with wins at the Players Championship and Greensboro … Did my switch to Strata have anything to do with all that? I think so.”
Ads communicate the company’s claim that, “The Strata ball has more distance and spin than any other golf ball,” said George Spowart, senior vice president, account director at Greenberg Seronick.
The agency’s latest work for Ben Hogan clubs includes three TV spots and print work, and reprises the familiar tagline, “A feel for your game.”
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