NEW YORK Green Team will break its first campaign for VisitScotland, the official tourist organization of Great Britain’s northernmost country, since successfully defending the $1-2 million account last month.
The campaign from the New York agency features the photographs and journal entries of three real couples sent on different tours of Scotland’s major cities and scenic areas.
The ads will run as two-sided inserts in the May issues of various travel and lifestyle publications. Additional online and newspaper executions and event promotions will also figure in the campaign.
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