‘Green Marketing’ Shop eFlicks Opens L.A. Office

Boutique agency eFlicks Media has opened a satellite office in Los Angeles in an effort to accommodate new client Sundance Film Festival and to chase new business.

“Our goal is to promote sustainable companies and to influence public opinion,” agency president Martha Shaw said of her desire to position eFlicks as a bicoastal player specializing in “green marketing” and other left-leaning accounts and causes. Opening on the West Coast makes sense, she said, because it gives eFlicks access to companies that support causes such as renewable energy and organic farming.

Shaw founded eFlicks three years ago after working for nearly two decades in the creative departments of various shops, including Arnold, TBWA\Chiat\Day and Team One. She will now split her time between eFlicks’ Boston headquarters and Los Angeles. Each location has about six staffers and a pool of freelancers, she said.

The new office, located in Malibu, has completed a TV spot for the L.A. Women’s Shakespeare Co., a program designed to involve underprivileged teens in theatrical productions.

Sundance recently hired eFlicks to promote its annual conference, known as Media That Matters. The shop will craft all marketing connected with the event. Billings are estimated at $500,000-$1 million.

The conference is an initiative put together by top Hollywood producers, investors and stars to create environmental and social change through TV and film. The event will take place from Jan. 16-26 during the Sundance festival in Park City, Utah.

“We wanted a marketing organization that reflected the values of the mission of our conference,” said Carol Atwood, chairwoman of Media That Matters and CEO of Spartacus in Boston. “There were very few [organizations] that had experience in this area.”

Other eFlicks clients include Stonyfield Farm, Zipcar and Sun & Earth.