Greco, PepperCom Add Some Spice To Interpath Efforts

Greco Ethridge Group and PepperCom have added marketing chores for Interpath, a company looking to enhance its standing in the rapidly expanding application services niche.

Spending for the Research Triangle Park, N.C.-based client is estimated in the $5-8 million range. The assignment was made following a review of undisclosed agencies.

Advertising shop Greco Ethridge, Boston, and PepperCom, New York, best known for public relations, will devise a communications strategy for the client. Trone Advertising, Greensboro, N.C., and Sterling Hager, Watertown, Mass., had previously handled the client’s advertising and PR, respectively. Interpath offers application development, hosting and other services.

John Coletti