Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

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Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They wanted to create a fun and unexpected campaign that would also add utility. FCB soon devised a fusion of commerce, content and technology that let sun worshippers enjoy the rays without having to worry about charging their mobile phones.

In May 2013, Nivea Sun ads, fitted with wafer-thin solar cells and a phone plug, appeared in some issues of a popular general-interest magazine.



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