Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

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Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They wanted to create a fun and unexpected campaign that would also add utility. FCB soon devised a fusion of commerce, content and technology that let sun worshippers enjoy the rays without having to worry about charging their mobile phones.

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