Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett." /> GRAND BLVD.: SOMETIMES THE BEST TRADES ARE THE ONES YOU NEVER MAKE <b>By DAVID KILE</b><br clear="none"/><br clear="none"/>Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett.
Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett." />
Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett." />

Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

GRAND BLVD.: SOMETIMES THE BEST TRADES ARE THE ONES YOU NEVER MAKE By DAVID KILE

Oldsmobile went through an arduous review for its $125-million-plus account, and ended up where it started. With Leo Burnett.

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Was the review a disappointment to the losing shops? Absolutely.
Were the Olds dealers – those not on the selection committee – up in arms last week upon hearing that their once-in-a-generation agency review resulted in keeping the incumbent shop? Definitely.
Was the review a waste of everyone’s time? Hardly.
For Olds, the review created previously non-existent ties between its operating staff and dealers.

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