the grady smart

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the grady smart shirt

Given the task of creating a fashion product, students from Atlanta’s Grady High School went the high-tech route. Their running jacket has a built-in cardio-measurement device.

To learn what goes into crafting a good ad, the 10-student team met WestWayne’s chief creative officer, Luke Sullivan, at the agency’s Atlanta offices to brainstorm ideas for their new brand, the Grady Smart Shirt.

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