How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
the grady smart shirt
Given the task of creating a fashion product, students from Atlanta’s Grady High School went the high-tech route. Their running jacket has a built-in cardio-measurement device.
To learn what goes into crafting a good ad, the 10-student team met WestWayne’s chief creative officer, Luke Sullivan, at the agency’s Atlanta offices to brainstorm ideas for their new brand, the Grady Smart Shirt.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in