Grab Grabs Newfront Dollars

Upstart video distribution firm inking 7-figure deals

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It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood of TV dollars. After all, much of the new content showcased at these events, held by Yahoo, YouTube, AOL and a dozen others, has yet to even debut.

But one company is boasting of an early, albeit modest, Newfront windfall. Grab Media, which distributes video content across the Web for the likes of NBCUniversal, Yahoo, Telemundo and Univision, says it's already inking seven-figure deals as a result of participating in several Newfronts this past April and May.

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