Grab Grabs Newfront Dollars

Upstart video distribution firm inking 7-figure deals

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood of TV dollars. After all, much of the new content showcased at these events, held by Yahoo, YouTube, AOL and a dozen others, has yet to even debut.