Gotham Taps McCann Vet as CMO

NEW YORK Gotham here has hired another McCann Erickson veteran to assume the new position of chief marketing officer.

Greg Fujimoto, a group marketing director on Intel at Interpublic Group’s McCann in New York, this week joined Gotham in the new role. He reports to CEO Peter McGuinness, himself a former McCann executive.

Three former McCann honchos now hold top posts at Interpublic’s Gotham. The third is director of planning John Heath.

Fujimoto, 47, has spent the bulk of his 20-year career at McCann, working on brands such as Microsoft’s Xbox, Lowe’s, AT&T, Sprint and Wyeth Pharmaceuticals. His appointment comes a week after Gotham hired Marty Orzio, former creative chief at Energy BBBO in Chicago, as chief creative officer. Orzio succeeded longtime creative chief Lynn Giordano.

At Gotham, whose top clients include Maybelline, Bausch & Lomb and Remington, Fujimoto is charged with expanding existing client relationships and forging new ones. He’s also expected to round out the shop’s offering via partnerships and new divisions.

“He’s a scrappy account guy who knows what clients want” and is “really steeped in digital,” said McGuiness, who added that Fujimoto’s global integrated account experience was also appealing.

In a statement, Fujimoto said: “I look forward to focusing beyond traditional new business efforts. Gotham has created a position that has the range and charter necessary to create programs, alliances and investments benefitting both existing and new clients.”

Fujimoto’s exit from McCann comes a month after the shop lost lead creative duties on Intel to independent agency Venables Bell & Partners in San Francisco.

McCann WorldGroup’s interactive arm, MRM, remains the agency for