'Got Milk?' Uses FCB Oreo Spot

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

The link between milk and cookies apparently extends to advertising.

The California Milk Processor Board has borrowed an Oreo commercial created by Foote, Cone & Belding in 1997 and will air it unchanged—except for the addition of the “Got milk?” tagline.

The 30-second spot breaks this week in California and will run through the end of 2002 and likely be in the rotation for 2003. Jeff Manning, the milk board’s executive director, said it is likely that he will ask Nabisco for permission to offer the spot to other milk boards across the country.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in