'Got Milk?' Gets Surreal Twist

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The “Got Milk?” campaign veers toward the surreal and away from the humor that made it famous with the latest “Strength Comes From Within” execution, set to break May 26.

Goodby, Silverstein & Partners broke the serious-minded “Strength Comes From Within” campaign in February with a spot that used an X-ray to demonstrate milk’s contribution to healthy bones.

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