GoRving Coalition Selects Four Finalists

ATLANTA — Three finalists have emerged in the review for the GoRVing Coalition’s estimated $40 million advertising account, sources said.

The Martin Agency in Richmond, Va., The Richards Group in Dallas, and Atlanta’s WestWayne will square off against incumbent Eisner Communications of Baltimore in a creative shootout scheduled for early March.

Eliminated last week’s semi-final round were McKinney & Silver in Raleigh, N.C., Fitzgerald + Co. and J. Walter Thompson, both Atlanta.

The GoRving Coalition, based in Reston, Va., operates under an umbrella of trade associations, representing RV manufacturers, dealers and camping facilities.