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Camera brand GoPro has been on the rise lately thanks to a content marketing strategy built on the backs and bikes and boards of extreme sports athletes. But for the brand’s most high-profile campaign—a Super Bowl spot to air regionally on Sunday—it’s opted for another kind of adrenaline rush: Parenting.
By the looks of a preview released Thursday, a GoPro camera has been mounted on extreme infant Charlie Ray’s baby walker as the 8-month-old works his way around the house.
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