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BRUSSELS Google has offered key concessions to the European Commission in a bid to ensure that its $3.1 billion plan to buy online advertising giant DoubleClick is cleared.
The commission, the European Union’s antitrust authority, has set a Nov. 13 deadline to complete its initial investigation into the deal, but already has raised questions about whether the takeover will create an online giant that crushes competition.
In an effort to allay EC concerns, Google has offered to guarantee that key DoubleClick business practices are not changed.
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