Google Targets B-to-B Advertisers

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NEW YORK Having succeeded in siphoning ad spending from consumer publications, Google is training its sights on trade publishers.

The Mountain View, Calif., company undertook a study with Millward Brown to show how search advertising is more effective than ads in trade magazines and other traditional business-to-business media.

Millward Brown polled 900 technology professionals with involvement in purchasing in enterprise application software, security software and server storage.

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