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NEW YORK Google said it plans to run graphical ads, priced on an impression basis, across its AdSense network of thousands of Web sites, marking the search giant’s most aggressive move yet to court brand advertisers.
The test program allows advertisers to target their ads to groups of sites or specific sites in Google’s ad network, rather than by keyword. Advertisers set a maximum cost-per-thousand impressions price, instead of the cost-per-click method used for text listings on its search and content networks.
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