Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Google has added new features to its AdWords program, the Web search company said.
The nearly 2-year-old advertising program lets marketers create their own ads and choose keywords to dictate where the ads are displayed on Google and its network of search and content Web sites. Participating advertisers, such as Dow, FordDirect, Boston Chauffeur and AmericanMeadows.com, pay only when users click on the ads.
The first addition to the program is a free conversion-tracking tool, which correlates clicks that originate from the AdWords campaigns to conversion rates.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in