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Since 1955, Goodyear has been an integral part of college football, providing aerial footage for TV broadcasts with its famous Goodyear Blimp. The brand is putting the blimp front and center in its latest campaign from GSD&M, which gives the grittiest, most heroic moments in college football history a special designation—"blimp-worthy."
"The blimp is one of the most iconic corporate symbols out there. Historically, it's a great asset, and it's been there for 61 years witnessing these moments," said Seth Klugherz, Goodyear's director of marketing.
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