Goodby’s Grant Heads To Publicis

Seattle native Todd Grant, one-half of the team that created the Budweiser lizards at Goodby, Silverstein & Partners, is returning to the town where he was born, joining Publicis in the new post of svp, creative director on Aug. 15.

The 42-year-old art director, who had been one of six associate creative directors at Omnicom Group’s Goodby, will primarily work on the Publicis Groupe shop’s T-Mobile account. T-Mobile spent about $345 million on ads in 2003, according to TNS Media Intelligence/CMR.

Grant reports to president and executive creative director Bob Moore. “I’ve been a big fan of Todd’s work for many years, and we have lots of mutual friends,” Moore said. “Oddly enough, we had never met. I was eager as hell to talk to him.”

Grant will be the agency’s sole svp, cd. Moore, who assumed creative leadership in April following Kevin Kehoe’s departure, hired former Sedgewick Rd. cd Steve Johnston in May as associate creative director.

Grant teamed with Goodby copywriter Steve Dildarian to create the lizards Frank and Louie for Budweiser in the late ’90s. Most recently, he worked on Hewlett-Packard at the shop.

Grant said he was lured to Publicis by the chance to work at “the best shop in the market.” He admitted, however, that it wasn’t easy to leave one of the premier creative shops in the U.S.

“I was very happy at Goodby,” he said. “I joke I could die here if I wasn’t careful.”