Goodby's Carl's Jr. Campaign to Break in August

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.





SAN FRANCISCO – Goodby, Berlin & Silverstein here received approval from Carl’s Jr., Anaheim, Calif., on a new TV campaign expected to begin airing in August. The work is expected to target frequent fast food customers between the ages of 18 and 34. This group represents 35% of the industry’s customers and generates 70% of its sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in