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SAN FRANCISCO Omnicom Group’s Goodby, Silverstein & Partners and WPP Group’s Young & Rubicam have both won portions of the Foster Farms creative account, after a months-long review process, sources said.
The two San Francisco shops were notified last week, but the wins were not announced until today, a source said. BBDO West was also a finalist, according to sources.
Goodby was the incumbent agency and will continue to handle the poultry marketer’s existing products in established markets.
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