For Goodby, Waiting Was the Hardest Part: Agency Spent a Very Long Week Between Final Presentation and Porsche Win

SAN FRANCISCO – Some at Goodby, Berlin & Silverstein here might call it the longest week of the agency’s life. It was the time between their final presentation and the news that the shop won the Porsche Cars North America account.
Like the other finalists – Stein Robaire Helm/L.A. and The Richards Group/Dallas – GBS executives felt good about their final presentation to Porsche. But before they could catch their breath, they were summoned back to the carmaker’s Reno, Nev.