Goodby Gains Pacific Bell's Long Distance

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By Joan Voight





SAN FRANCISCO–Goodby, Silverstein & Partners has wrested the Pacific Bell long-distance account from Ketchum Advertising after a review, sources said.





Pacific Bell’s new parent, SBC Communications, decided to trim ad budgets and consolidate Ketchum’s Pac Bell account with SBC’s long-distance business, which is handled by Goodby, Silverstein.

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